Move beyond reactive, disconnected channel decisions. Learn how to plan Paid, Earned, Shared, and Owned channels as a connected system. Perfect for leaders who feel the need to optimise budgets, minimise wastage, and improve effectiveness of marketing efforts.
Format
Self-paced
Duration
60 mins
Access
Lifetime
CPD Credits
10
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Channel Planning
[April 2026] AoM Master of Marketing Transformation
[July 2026] AoM Master of Marketing Transformation
[Oct 2026] AoM Master of Marketing Transformation
[PILOT] AoM Master of Marketing Transformation
The vision of the Anatomy of Marketing (AoM) Methodology is to transform how organisations understand and practise marketing by giving leaders the fundamentals, frameworks and confidence to make better decisions together — creating aligned teams, stronger cultures, and sustained growth.
