Move beyond reactive, disconnected channel decisions. Learn how to plan Paid, Earned, Shared, and Owned channels as a connected system. Perfect for leaders who feel the need to optimise budgets, minimise wastage, and improve effectiveness of marketing efforts.
Format
Self-paced
Duration
60 mins
Access
Unlimited
CPD Credits
10
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[July 2026] AoM Master of Marketing Transformation
[Oct 2026] AoM Master of Marketing Transformation
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Brand Architecture
Brand Personality
Channel Planning
Company Purpose
Customer Funnels
Value Propositions
The vision of the Anatomy of Marketing (AoM) Methodology is to transform how organisations understand and practise marketing by giving leaders the fundamentals, frameworks and confidence to make better decisions together — creating aligned teams, stronger cultures, and sustained growth.
